BM-BD-M-25-001
1. Purpose #
1.1 To clearly define the function of the Business development department along with the responsibilities, duties, and expectations associated with employees within the finance department.
2. Scope of Application #
2.1 This procedure is applicable to the Business development department within Blih marketing and communication PLC.
3. General #
3.1 Sector Overview
Establishment Quantity: 2 Person
Highest position: Account manager
Department Superiors: General manager
Orientation Overview
- Identifying opportunities, developing strategies, and driving growth for business that Contribute for long-term success and Promote continuous improvement within the company.
- Focused on identifying and capitalizing on opportunities for growth and expansion.
Department Main positions: Business development officer 1- person, Account manager 1- person
3.2 The structure of department #
3.3 Detailed description of the functions of the department #
Departmental functions:
- Identify and evaluate new business opportunities.
- Conduct outreach (calls, emails, events, LinkedIn, etc.).
- Maintain relationships with existing clients.
- Create proposals and pitch decks.
- Monitor industry trends and adapt strategy accordingly.
Longitudinal Contact: General Manager Horizontal Contact:- Each Department
Department Performance Assessment Period: annual, quarterly, monthly
Remark: This job description is subject to periodic review and updates.
4. Job Description #
4.1 Account Manager
Position:- Account Manager
Department:- Business Development Department
Direct Superior:- General Manager
Level
Promotion:- General Manager
Direct Subordinate:- –
Summary: – lead and nurture client relationships, oversee major projects, and act as the bridge between our clients and internal teams. This role is critical in ensuring successful project delivery, strong client satisfaction, and scalable growth. You will work closely with the creative, digital, and business development teams to translate client needs into effective strategies and deliverables.
Work Detail:-
- Facilitate smooth onboarding of newly signed clients, setting expectations and aligning on deliverables.
- Lead communication with key clients, oversee ongoing projects, and manage account teams to ensure satisfaction and retention.
- Set project scopes, timelines, and budgets in collaboration with the business development team; ensure timely and quality delivery.
- Guide and collaborate with the creative team to ensure brand consistency, clarity, and that work aligns with client expectations.
- Develop strong, long-term relationships with clients and partners through regular check-ins, reviews, and proactive problem-solving.
- Lead and participate in regular meetings with existing clients, potential clients, and strategic partners.
- Prepare tailored proposals, pitch decks, and bid documents that clearly articulate value and align with client goals.
- Work cross-functionally with the strategy, creative, and production teams to ensure internal alignment and client success.
Job requirement
Education Background:- BSC or above, Major in Marketing and communication
English Requirement:- Excellent
Level of technical titles / Work experience requirement:- More than 5 years
Knowledge and skills requirement
- Proven ability to manage multiple clients and projects simultaneously
- Strong leadership and team management capabilities
- Proficiency in using CRM systems, Microsoft Office Suite, and online research tools.
- MS-Office knowledge
- Teamwork and Dedication
- Familiarity with branding, digital marketing, and campaign management.
- Comfortable working in a target-driven environment.
- Confidentiality
- Attention to detail and accuracy.
- Good analytical and problem-solving skills
- Highly organized with the ability to manage multiple projects simultaneously.
Performance assessment:- Once, assessment period:- monthly
4.2 Position:- Business Development Officer
Department:- Business Department
Level
Promotion:- Account Manager
Direct Subordinate:-
Summary: – Responsible for identifying new business opportunities, building strategic relationships, and converting leads into long-term partnerships. The BDE will actively scout for and apply to bids/tenders, prepare high-quality proposals, and work in close collaboration with the Accounts Manager to ensure clients are onboarded efficiently.
Work Detail:–
- Conduct comprehensive market research to identify potential business opportunities in both existing and new markets.
- Use multiple lead generation channels including networking events, industry associations, referrals, online platforms, cold outreach, and partnerships.
- Maintain a healthy sales pipeline by consistently engaging with prospects through phone calls, emails, LinkedIn, in-person meetings, and industry events.
- Track market trends, competitor activities, and client needs to proactively position the company as a preferred service provider.
- Establish long-term, trust-based relationships with potential and existing clients by demonstrating deep understanding of their needs and challenges.
- Maintain regular contact with prospects to nurture relationships and move them through the sales funnel.
- Serve as the primary point of contact during the pre-sales stage, ensuring timely responses to inquiries and requests for information.
- Represent the company in professional settings, conferences, and client meetings to strengthen brand presence.
- Identify and evaluate relevant bids, tenders, and RFP (Request for Proposal) opportunities.
- Review tender requirements, gather necessary documentation, and ensure compliance with all submission guidelines.
- Collaborate with internal teams to prepare winning proposals that are competitive, technically sound, and aligned with client expectations.
- Track and manage all bid submissions, following up proactively to increase conversion rates.
- Work closely with the Accounts Manager to create a structured onboarding plan for new clients.
- Lead internal briefings to align project teams on client expectations, timelines, and deliverables.
- Ensure all onboarding documents, agreements, and project initiation materials are complete and accurately shared with relevant departments.
- Act as the liaison between the client and internal teams during the onboarding phase to prevent miscommunication and delays.
- Collaborate with the Accounts Manager to design and draft customized proposals based on client requirements.
- Contribute to defining scope of work, deliverables, timelines, and pricing while ensuring alignment with company capabilities and profitability targets.
- Work with legal or relevant departments to prepare clear, comprehensive, and risk-aware contracts.
- Review and refine proposals to ensure they are error-free, persuasive, and visually professional.
- Prepare regular reports on lead progress, bid outcomes, and business development metrics for management review.
- Maintain an updated CRM or database with detailed records of all interactions, opportunities, and project status.
- Share market intelligence with relevant teams to inform strategy and service development.
- Participate in internal strategy sessions to continuously improve sales processes and client acquisition methods.
Job requirement
Education Background BSC or above, Major in Marketing and communication
English Requirement:- Excellent
Level of technical titles / Work experience requirement More than 2 years
Knowledge and skills requirement
- Strong business development and strategic sales experience, preferably in the Marketing and Communications Industry.
- Proficiency in bid/tender preparation and proposal writing.
- Strong negotiation skills with the ability to close deals confidently.
- Proficiency in using CRM systems, Microsoft Office Suite, and online research tools.
- MS-Office knowledge.
- Teamwork and Dedication.
- Comfortable working in a target-driven environment.
- Confidentiality.
- Attention to detail and accuracy.
- Good analytical and problem-solving skills.
- Highly organized with the ability to manage multiple projects simultaneously.
Performance assessment:- Once, Assessment period, monthly
4.3 Position:- Strategy & Innovation Expert
Department:- Business Development Department
Level
Promotion:- Account Manager
Direct Subordinate:-
Summary: – Responsible for shaping the future of Blih, tech, and growth direction. This role sits on the innovation, bridging creativity, technology, and strategy to deliver measurable results for our clients and for Blih Marketing & Comm. itself.
Work Detail:–
- Facilitate cross-department strategy sessions (creative, digital, tech, business development, and legal).
- Translate client briefs and business objectives into actionable, measurable strategies.
- Ensure all campaigns and proposals align with the agency’s brand voice, values, and growth objectives.
- Research and analyze target industries and market opportunities for both prospective and existing clients.
- Develop tailored marketing and growth strategies based on market trends and client goals.
- Collaborate with account managers to refine client approaches and improve campaign performance.
- Manage the end-to-end proposal development process, from research to creative strategy to presentation.
- Prepare and present high-quality, data-driven, and visually compelling pitch decks.
- Collect and incorporate client and internal feedback to improve proposal quality and win rates.
- Propose and implement new service models, tools, and growth strategies that strengthen Blih’s competitive position.
- Benchmark global and regional agency trends to keep Blih at the forefront of innovation.
- Lead periodic internal reviews to evaluate agency performance and strategy alignment.
- Partner with the Legal Team to assess the legal feasibility of new strategies, products, and marketing projects.
- Ensure proposed campaigns and partnerships align with local and international regulations.
- Integrate AI tools and automation systems into marketing strategies, campaign optimization, and research.
- Use AI for data analysis, market insights, content generation, and creative ideation.
- Train internal teams on effective and ethical use of AI for strategic and operational excellence.
- Define success metrics for all strategies and proposals.
- Collaborate with the Digital and Tech teams to create dashboards or systems for tracking campaign performance.
- Present regular strategy performance reports and insights to leadership.
Job requirement
Education Background BSC or above, Major in Marketing and business strategy
English Requirement:- Excellent
Level of technical titles / Work experience requirement More than 3 years
Knowledge and skills requirement
- Strong business development and strategic experience, preferably in the Marketing and Communications Industry.
- Proficiency in bid/tender preparation and proposal writing.
- Strong negotiation skills with the ability to close deals confidently.
- Proficiency in using CRM systems, Microsoft Office Suite, and online research tools.
- MS-Office knowledge
- Teamwork and Dedication
- Comfortable working in a target-driven environment.
- Confidentiality
- Attention to detail and accuracy.
- Good analytical and problem-solving skills
- Highly organized with the ability to manage multiple projects simultaneously.
Performance assessment:- Once, Assessment period, monthly
5. Generating records #
5.1 None
6. Reference documents #
6.1 None
7. Relevant documents #
7.1 << Bilh Marketing & Communications PLC company structure>>
8. Flow chart #
8.1 Not applicable