Position:- Digital Marketing Executive
Department:- Creative and Design
Direct Superior:- Creative Director
Level
Promotion:- Creative Director
Direct Subordinate –
Summary:- responsible for planning and executing digital marketing strategies that align with company goals, including content creation and social media management, to boost brand awareness and engagement. The role also involves tracking performance through analytics and fulfilling client-specific requests, such as preparing pitch decks, presentations, and tailored marketing strategies.
Work Detail:-
- Develop and execute comprehensive digital marketing strategies across multiple channels.
- Develop and manage content for social media platforms, including text, images, videos, and short SMS messages.
- Perform keyword research and competitor analysis to inform both paid and organic marketing strategies.
- Optimize website content, structure, and create SEO-friendly materials including blog posts, website copy, and articles to improve SEO performance.
- Schedule and publish content across Blih’s and clients’ social media accounts.
- Monitor audience engagement, social media trends, and competitor activity to adapt content and posting strategies.
- Engage with audiences by responding to comments and messages, fostering online community growth.
- Plan, organize, and coordinate photoshoots or ad productions when necessary to support campaign execution.
- Communicate with clients to gather input or approval on content and design needs, ensuring alignment with their brand and goals.
- Plan, launch, and manage paid advertising campaigns on social media platforms.
- Track and analyze campaign performance using analytics tools
- Prepare weekly or monthly reports showing traffic, engagement, conversions, and other key insights.
- Monitor competitor activity to identify market trends and strategic opportunities.
- Identify and collaborate with influencers to expand brand reach or awareness.
- Manage influencer campaigns and ensure content aligns with brand standards.
- Monitor and respond to online reviews and public mentions, ensuring timely and professional communication.
- Create and manage video content for platforms such as Instagram and TikTok, optimizing for SEO.
- Promote online and offline events, such as webinars and product launches, through digital channels.
- Manage event-related campaigns and content across email, social media, and web platforms.
- Fulfill client-specific requests, such as creating pitch decks, presentations, and tailored marketing strategies.
- Stay current with digital marketing trends, tools, and technologies to innovate and improve campaign results.
Job requirement
Education Background:- BSC or above, Major Marketing Management , Communications, Business, or a related field.
English Requirement:- Excellent
Level of technical titles/ Work experience requirement:- –
Knowledge and skills requirement
- Strong understanding of digital marketing, including SEO, social media strategy, content marketing, and paid ads.
- Excellent written and verbal communication, with a focus on digital copywriting.
- Skilled in tools like Meta Ads, Google Analytics, Microsoft Office, and Google Workspace.
- Organized and detail-oriented, able to manage multiple projects, coordinate campaigns, and analyze performance. Collaborative, adaptable, and up to date with the latest digital marketing trends.
- Effective digital communicator with strong speaking skills.
- Passionate about digital trends and marketing innovation.
- Proactive, solution-driven, and quick to adapt in a fast-paced digital environment.
- Strong multitasker with attention to detail and execution.
- Reliable team players focus on collaboration and results.
Performance assessment:- Once, assessment period:- monthly