BM-CD-M-25-001
1. Purpose #
1.1 To clearly define the function of the Creative department along with the responsibilities, duties, and expectations associated with employees within the Creative department.
2. Scope of Application #
2.1 This procedure is applicable to the Creative department within Blih marketing and communication PLC.
3. General #
3.1 Sector Overview
Establishment Quantity: 7 Person
Highest position: Creative Director
Department Superiors: General manager
Orientation Overview
- Develop and implement cohesive visual and digital marketing strategies aimed at enhancing brand identity and engaging target audiences.
- Involving the leading creative vision, producing both static and animated visual assets, managing digital campaigns across various platforms, and analyzing performance data to optimize outreach efforts.
- Together creating compelling multimedia content and strategic initiatives that increase brand awareness, foster audience engagement, and support overall business growth.
Department Main positions: Creative director 1-person, Graphics designer 2-person, Digital Marketing Executive 2-person, Motion graphics designer 2-person
3.2 The structure of department #
3.3 Detailed description of the functions of the department #
Departmental functions:
- Develops the overall creative vision and strategy aligned with brand objectives.
- Oversee the conceptualization of campaigns, branding, and visual content.
- Ensures all creative outputs meet high standards of quality, consistency, and brand guidelines.
- Presents ideas and concepts to clients or internal stakeholders, gathers feedback, and refines creative outputs accordingly.
- Develops, implements, and monitors digital marketing campaigns across platforms such as social media, email, search engines, and display networks.
- Engages with online communities, manages social media interactions, and responds to inquiries to foster brand loyalty.
- Modifies designs for different platforms and formats to maximize visual impact and engagement.
Longitudinal Contact: General Manager Horizontal Contact:- Each Department
Department Performance Assessment Period: annual, quarterly, monthly
Remark: This job description is subject to periodic review and updates.
4. Job Description #
4.1 Creative Director
Position:- Creative Director
Department:- Creative and design department
Direct Superior:- General Manager
Level
Promotion:- General Manager
Direct Subordinate:- All creative team
Summary: – To lead and inspire Blih Marketing’s creative vision, ensuring strategic alignment across all design, branding, and multimedia initiatives. The Creative Director will champion innovation, elevate the brand’s visual identity, and oversee the creation of high-impact campaigns that support business growth, client satisfaction, and team excellence.
Work Detail:-
- Set and own the overarching creative direction of the company.
- Ensure all creative output aligns with Blih’s mission to become Ethiopia’s leader in data-driven marketing.
- Supervise and mentor Art Directors, Designers, Digital Marketers, and Creative Producers.
- Promote a collaborative, idea-driven culture across teams and projects.
- Translate client briefs into innovative, effective creative strategies.
- Collaborate with other teams to align messaging with data insights.
- Collaborate with the Business Development and Research teams to align messaging with data insights.
- Maintain consistency across all visual and content-based communications.
- Oversee the development of branded materials for internal and external use.
- Present concepts and strategic rationale to clients.
- Represent the creative function in pitch meetings and high-profile client engagements.
Job requirement
Education Background:- BSC or above, Major Design, Marketing, Communications, or related field (master’s preferred).
English Requirement:- Excellent
Level of technical titles / Work experience requirement:- Senior/ More than 5 years
Knowledge and skills requirement
- Attention to detail
- Initiative-driven and comfortable taking ownership
- Have logical analysis ability
- Problem-solving mindset with a focus on client satisfaction
- Conscientious
Performance assessment:- Once, assessment period:- monthly
4.2 Graphics Designer
Position:- Graphics Designer
Level
Promotion:- Creative director
Direct Subordinate:-
Summary: – Responsible for creating engaging visual designs that communicate brand messages across marketing materials like social media, ads, brochures, and banners. Ensures visuals align with brand guidelines while demonstrating creativity. Proficiency in Adobe Creative Suite and strong attention to detail are essential, along with the ability to collaborate with marketing teams to meet deadlines.
Work Detail:–
- Develop and sketch initial campaign concepts, create mood boards, and present multiple options for internal and client review to ensure creative alignment.
- Maintain brand consistency by adhering to guidelines for colors, fonts, and logos; develop templates for various media and update assets during brand refreshes.
- Produce digital designs including social media graphics, digital ads, and email templates tailored to platform specifications.
- Prepare print-ready files such as brochures, flyers, and posters, coordinating with printers for proofing and quality control.
- Design presentation materials, including Keynote templates, infographics, data visualizations, and client pitch decks.
- Edit and manipulate photos by retouching, creating composites, and optimizing images for web and print use.
- Manage design files systematically, organizing layers, archiving assets, and preparing deliverables with proper version control.
- Stay informed on current design trends, explore new styles and tools, and share creative inspirations with the team.
- Collaborate across teams with copywriters and marketing/dev departments to produce cohesive visual assets and support project needs.
- Communicate design concepts effectively to clients, incorporate feedback, and manage multiple brand projects simultaneously.
- Ensure quality assurance by proofing designs for errors, testing across devices, and verifying technical specifications for final deliverables.
Job requirement
Education Background BSC or above, Major Bachelor’s degree in computer engineering, computer science, architecture or a related field
English Requirement:- Excellent
Level of technical titles:- Senior to Mid-Level Designer
Work experience requirement:- More than 2 years
Knowledge and skills requirement
- Knowledge and skills requirement Proficiency in design software such as Adobe Photoshop, Illustrator, and InDesign
- knowledge of color theory and typography, understanding of layout and composition, and familiarity with digital formats and file preparation for print and web.
- proficiency in design software
- strong communication
- attention to detail
- the ability to adapt and stay updated with current trends
- creative skills and deep understanding of design principles
Performance assessment:- Once, Assessment period, monthly
4.3 Motion Graphics Designer
Position:- Motion Graphics Designer
Department:- Creative And Design Department
Direct Superior:- Creative Director
Level:-
Promotion:- Creative Director
Direct Subordinate –
Summary:- Responsible for designing versatile digital content, user-centered interfaces with wireframes and prototypes, editing videos with visual and audio enhancements, and creating engaging animations and motion graphics using tools like Figma, Adobe XD, Premiere Pro, After Effects, and Illustrator. Known for strong problem-solving, creativity, attention to detail, and effective collaboration to deliver high-quality, impactful digital experiences across platforms.
Work Detail:-
- Conduct user research to develop personas, analyze behavior, and inform design strategies.
- Create wireframes, user flows, and prototypes to communicate and test design solutions.
- Design high-fidelity UI mockups aligned with brand guidelines using tools like Figma, Sketch, or Adobe XD.
- Present design options, gather feedback, and iterate to improve user satisfaction.
- Build and maintain consistent design systems covering typography, colors, components, and interactions.
- Collaborate with developers for accurate implementation, providing assets and specifications during handoff.
- Conduct usability and A/B testing to evaluate and enhance design performance based on user data.
- Stay updated on UI/UX trends, platform guidelines, and emerging technologies.
- Document design decisions, organize files, and manage version control in shared environments.
- Communicate effectively with cross-functional teams to align design goals with business objectives.
- Edit raw video footage into polished content, applying color correction, audio adjustments, and transitions.
- Integrate motion graphics, text, and visual effects to enhance storytelling across platforms.
- Conceptualize, storyboard, animate graphics, icons, and kinetic typography using tools like After Effects.
- Optimize animations for various platforms, ensuring quality, compatibility, and efficient workflows.
- Manage multiple projects, incorporate feedback, and stay current with industry trends to deliver high-quality, cohesive visual content.
Job requirement
Education Background:- BSC or above, Major Bachelor’s degree in information technology, Computer Science, Computer engineering or a related field
English Requirement:- Excellent
Level of technical titles:- Junior to Mid-Level Designer
Work experience requirement One-year experience or above
Knowledge and skills requirement
- Proficient in motion design, video editing, and UI/UX tools, with strong skills in animation principles, video production workflows, and user-centered design.
- Adept at creating engaging visual assets for various platforms, managing media efficiently, and ensuring design consistency, all while working under tight deadlines and collaborating effectively with cross-functional teams.
- Analytical
- Collaborative
- Proactive learner
- Creativity and Conceptualization
- quality focused
- Detail-oriented
Performance assessment:- once, assessment period:- monthly
4.4 Digital Marketing Executive
Position:- Digital Marketing Executive
Department:- Creative and Design
Direct Superior:- Creative Director
Level
Promotion:- Creative Director
Direct Subordinate –
Summary:- responsible for planning and executing digital marketing strategies that align with company goals, including content creation and social media management, to boost brand awareness and engagement. The role also involves tracking performance through analytics and fulfilling client-specific requests, such as preparing pitch decks, presentations, and tailored marketing strategies.
Work Detail:-
- Develop and execute comprehensive digital marketing strategies across multiple channels.
- Develop and manage content for social media platforms, including text, images, videos, and short SMS messages.
- Perform keyword research and competitor analysis to inform both paid and organic marketing strategies.
- Optimize website content, structure, and create SEO-friendly materials including blog posts, website copy, and articles to improve SEO performance.
- Schedule and publish content across Blih’s and clients’ social media accounts.
- Monitor audience engagement, social media trends, and competitor activity to adapt content and posting strategies.
- Engage with audiences by responding to comments and messages, fostering online community growth.
- Plan, organize, and coordinate photoshoots or ad productions when necessary to support campaign execution.
- Communicate with clients to gather input or approval on content and design needs, ensuring alignment with their brand and goals.
- Plan, launch, and manage paid advertising campaigns on social media platforms.
- Track and analyze campaign performance using analytics tools
- Prepare weekly or monthly reports showing traffic, engagement, conversions, and other key insights.
- Monitor competitor activity to identify market trends and strategic opportunities.
- Identify and collaborate with influencers to expand brand reach or awareness.
- Manage influencer campaigns and ensure content aligns with brand standards.
- Monitor and respond to online reviews and public mentions, ensuring timely and professional communication.
- Create and manage video content for platforms such as Instagram and TikTok, optimizing for SEO.
- Promote online and offline events, such as webinars and product launches, through digital channels.
- Manage event-related campaigns and content across email, social media, and web platforms.
- Fulfill client-specific requests, such as creating pitch decks, presentations, and tailored marketing strategies.
- Stay current with digital marketing trends, tools, and technologies to innovate and improve campaign results.
Job requirement
Education Background:- BSC or above, Major Marketing Management , Communications, Business, or a related field.
English Requirement:- Excellent
Level of technical titles/ Work experience requirement:- –
Knowledge and skills requirement
- Strong understanding of digital marketing, including SEO, social media strategy, content marketing, and paid ads.
- Excellent written and verbal communication, with a focus on digital copywriting.
- Skilled in tools like Meta Ads, Google Analytics, Microsoft Office, and Google Workspace.
- Organized and detail-oriented, able to manage multiple projects, coordinate campaigns, and analyze performance. Collaborative, adaptable, and up to date with the latest digital marketing trends.
- Effective digital communicator with strong speaking skills.
- Passionate about digital trends and marketing innovation.
- Proactive, solution-driven, and quick to adapt in a fast-paced digital environment.
- Strong multitasker with attention to detail and execution.
- Reliable team players focus on collaboration and results.
4.5 Job Description of Junior Production Specialist #
Position:- Junior Production Specialist
Department:- Creative and design department
Direct Superior:- Creative Director
Level
Promotion:- Creative Director
Direct Subordinate:- –
Summary:- The Junior Production Specialist supports the creative team in delivering high-quality visual content across all stages of production. This role involves hands-on participation in pre-production planning, production execution, and post-production processes, ensuring that all visual outputs meet the agency’s standards and client expectations.
Work Detail:-
- Collaborate with the creative team and Art Director to plan projects and define production needs.
- Prepare mood boards, shot lists, and creative briefs to guide visual storytelling.
- Plan and organize required equipment, props, and locations for production.
- Executing shoots, coordinating other creative team members.
- Ensure that visual content aligns with creative briefs and agency standards.
- Work on editing footage and images, including rough cuts, color grading, sound, and effects.
- Collaborate with team members to refine final outputs and produce compelling visual content.
- Communicate effectively with the Art Director and other creative team members throughout all stages of production.
- Contribute ideas and feedback to enhance project quality and efficiency.
- Maintain organized records of project assets, edits, and production materials
Job requirement
Education Background:- Bachelor’s degree in Film, Media, Visual Communication, or related field (or equivalent experience).
English Requirement:- Excellent
Level of technical titles:- Junior to Mid-Level
Work experience requirement One-year experience or above
Knowledge and skills requirement
- Familiarity with production planning, shooting, and post-production workflows.
- Proficiency in photo and video editing software (e.g., Adobe Premiere Pro, After Effects, Photoshop, Lightroom).
- Strong attention to detail, creativity, and organizational skills.
- Ability to collaborate effectively within a creative team environment.
- Eagerness to learn, take initiative, and contribute to high-quality visual storytelling.
- Creative mindset with practical production knowledge.
- Adaptable and proactive in solving challenges during production.
- Strong communication and teamwork skills.
- Passion for creating compelling visual content that supports brand storytelling.
Performance assessment:- once, assessment period:- monthly
5. Generating records #
5.1 None
6. Reference documents #
6.1 None
7. Relevant documents #
7.1 << Bilh Marketing & Communications PLC company structure>>
8. Flow chart #
8.1 Not applicable